Marketing Assets Production Fund

The Marketing Assets Production Fund supports Irish producers of live action and animated feature films, co-productions, TV drama, and feature documentaries in producing dynamic publicity and marketing assets, such as stills photography, videography, EPK content, and unit publicist costs. Applicants must already be in receipt of a Screen Ireland production funding offer, and funding amounts range from €5,000 to €15,000 depending on project type and whether producers commit additional matched publicity spend.

Grant range: €5,000 - €15,000
Funding level: 100%
Support type: Grant
Last checked: 4 Sept 2026

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About this scheme

The Marketing Assets Production Fund supports Irish producers already holding a Screen Ireland production funding offer in creating dynamic publicity and marketing assets for live action feature films, co-productions, TV drama, animation, and feature documentaries. Funding levels vary by category, ranging from €5,000 for documentaries up to €10,000 for other categories, with feature films over €3 million and TV drama/animation projects required to commit additional matched publicity spend to qualify for the full award. TV drama productions with substantial Republic of Ireland publicity spend can access a further top-up. Funding may only be applied to the Republic of Ireland portion of a shoot, and must go toward a unit publicist, stills photographer, videographer/EPK producer, or (for animation) an editor/artist. Third-party invoices are required to draw down funds. Applicants must apply at pre-production stage with a shooting script, confirmed unit publicist, on-set day breakdowns, a budget excerpt, team bios, shoot dates, and cast list. Successful recipients must deliver the produced assets to Screen Ireland along with a final cost report and invoices.

Who can apply

Applicant must be an Irish producer of a live action or animated feature film, television drama, or documentary project
Applicant must already be in receipt of an offer of production funding from Screen Ireland
Funding can only be applied to the Republic of Ireland portion of the shoot
Feature films under €3 million, and documentaries: up to €10,000 (feature films) or €5,000 (documentaries) toward a stills photographer, videographer/EPK producer, or unit publicist, with no matched-spend requirement
Feature films over €3 million: up to €10,000, but must commit an additional €5,000 of their own publicity budget to qualify for the full award
TV drama and animation projects: up to €10,000, but must commit an additional €10,000 of matched spend to qualify for the full award
TV drama with total Republic of Ireland publicity spend of €25,000 or more: a further top-up of up to €15,000 is available, but must include a completed behind-the-scenes video piece for Screen Ireland's use
Funding must be spent on a unit publicist, stills photographer, videographer/EPK producer, or (for animation) an editor/artist creating assets
Third-party invoices must be submitted to draw down the funding

How to apply

Apply at pre-production stage with a clear plan for the production of publicity assets
Submit the Screen Ireland Marketing Assets Application Form (available as a download on the scheme page)
Include a shooting script, confirmation of unit publicist, outline of days for the publicist/photographer/videographer on set, an excerpt of the global budget showing the publicity materials breakdown, bios of the stills photographer/videographer/publicist, shoot dates, and cast list
For videographer/EPK producer involvement, include a brief outline or plan of the video content assets to be produced
For TV drama and animation projects, include a fully detailed budget covering production of all marketing assets, a list of deliverables, and what is being covered by the broadcaster (if applicable)
Direct queries to marketingassetsfunding@screenireland.ie
On completion, deliver the agreed assets to Screen Ireland for promotional use, plus a final cost report and third-party invoices showing final spend