Údarás na Gaeltachta
Digital Marketing Capability
The Digital Marketing Capability grant is designed to assist companies in developing their online presence, growing their audience, and engaging with customers in a more meaningful, measurable way, including support for a senior project champion to maximise digital business development opportunities. The grant is payable at a rate of 50% of eligible costs, up to a maximum grant of €35,000.
- Grant range
- Up to €35,000
- Funding level
- 50%
- Support type
- Grant
- Last checked
- 3 Sept 2026
About this scheme
Digital Marketing Capability, part of Údarás na Gaeltachta's Digitalisation Supports, helps SMEs and large manufacturing/internationally-traded-services companies build their online presence and engage customers more effectively. Common eligible projects include hiring a digital marketing agency or consultant to improve digital presence, conducting a strategic review of existing digital channels and future strategy, understanding competitors' digital activity, and training senior management in digital marketing strategy development. Eligible expenditure covers external consultant/trainer costs as well as the cost of allocating one senior internal project champion, subject to Údarás na Gaeltachta/Enterprise Ireland approval. The grant covers 50% of eligible costs up to a maximum of €35,000, paid on receipt of a valid claim supported by documentation confirming that all grant conditions were met and approved expenditure was paid.
Who can apply
- SMEs and large companies engaged in, or proposing to engage in, manufacturing or in eligible internationally traded services
- Eligible expenditure covers hiring external digital marketing consultants/trainers and allocating one senior internal project champion (manager), subject to Údarás na Gaeltachta/Enterprise Ireland approval
- External consultant/trainer daily rate (inclusive of travel, subsistence and out-of-pocket expenses): €900/day for days 1-20, €700/day for days 21-40, €600/day for day 41 onward
- Only one internal project champion permitted per project; eligible cost is capped at €20,000 (100 days at a maximum daily rate of €200) and cannot exceed external trainer/consultancy costs or €20,000, whichever is lower
How to apply
- Contact the relevant Údarás na Gaeltachta regional office (Donegal, Mayo, Galway, Kerry, Cork, Waterford or Meath) for advice and support.
- Complete a grant application form, available at www.udaras.ie or from any regional office.
- Submit the completed application form to the appropriate regional office.
- If approved, financial support applies from the date of issue of the Letter of Acknowledgement of receipt of application; grant aid cannot be approved retrospectively for expenditure incurred before this date.
- As a condition of funding, implement a language plan to promote the use of Irish in the business.
- Claim the grant by submitting a valid claim with supporting documentation confirming that all grant conditions were met and that all approved expenditure has been paid.